Product Development Methodology & Strategy
The body of knowledge we share relates entirely to the application of project management methodology to the development of high-tech products. We cover the areas of development methodology over a range of engineering disciplines. These disciplines include:
- System-on-Chip
- Electronics & PCB
- Embedded software
- Mixed signal
- Mechanical design
- Systems and equipment design
- IT & databases
Key Learning Areas within Product Development:
- Product lifecycle models
- Selecting the best strategy for product development and introduction
- The V-System in depth
- The importance of quality
- Requirements management
- Organisational product lifecycles and product stage gates
- Technology development versus product development
- Design for test
- Design for manufacture
- Design for re-use
- Design for maintainability
- Product Lifecycle Management (PLM) for manufacturing companies
- The importance of review systems
Strategic Aspects of Product Development:
- Product genealogy and development economics
- Standard products, semi-custom, custom and mass standardisation choices
- Strategic and segment marketing
- Hazards that high-tech start-ups often fall into
- Product development via projects and programmes
- Outsourcing and sub-contracting
- Integrated product development teams
- Industry eco systems
- The Ansoff Matrix and its relevance to product development
- Market segmentation
- Competitive strategy in high-tech environments
- Customisation versus standardisation